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食品包裝盒在我們生活中隨處可見,“民以食為天”,食品不僅僅是人們?nèi)粘I钪械囊蝗杖停彩撬投Y的很好選擇,食品的包裝便顯得格外重要。尤其是貴重食材,其包裝盒彰顯了它的價值,一個合適的食品包裝盒能使食品倍增價值,顯得購買者更有誠意。食品包裝盒的設(shè)計(jì)包裝也是一門大學(xué)問,今天卓顯誠包裝就跟大家談?wù)勈称钒b盒的三大包裝要點(diǎn)。
Food packaging boxes are ubiquitous in our daily lives. As the saying goes, 'food is paramount to the people.' Food is not only the three meals a day in people's daily lives, but also a great choice for gift giving. Therefore, food packaging is particularly important. Especially for valuable ingredients, their packaging box highlights their value. A suitable food packaging box can double the value of food and make buyers more sincere. The design and packaging of food packaging boxes is also a big question. Today, Zhuo Xiancheng Packaging will talk to you about the three major packaging points of food packaging boxes.
目前我們在市場上常見的食品種類無非就是保健品、名貴食材、土特產(chǎn)和零食這四類,其越名貴,包裝盒子便越精致、越貴重。名貴食材的包裝不僅需要外觀精致美觀大方,更需要其實(shí)用性好,以免藥材發(fā)生質(zhì)變。食品包裝盒其實(shí)有很多講究,一些公司還不知道其中的奧妙,往往會在包裝上面犯錯誤,從而流失一些客戶,總得來說需具備以下三個要點(diǎn)。
At present, the common types of food in the market are mainly health products, precious ingredients, local specialties, and snacks. The more precious they are, the more exquisite and valuable the packaging box will be. The packaging of precious ingredients not only needs to have a delicate and beautiful appearance, but also needs to have good practicality to avoid any qualitative changes in the medicinal materials. There are actually many requirements for food packaging boxes, and some companies do not know the secrets behind them. They often make mistakes in packaging, resulting in the loss of some customers. Overall, the following three points need to be met.
食品包裝盒包裝要點(diǎn)一、不過度包裝
Key points of food packaging box packaging: 1. Do not over package
食品過度包裝不僅有違國家相關(guān)法律法規(guī),還會引起客戶的反感。就像現(xiàn)在很多食品制作企業(yè)為了凸顯他們所生產(chǎn)的產(chǎn)品的貴重,往往會使用多層包裝,包裝也會弄得很奢華。殊不知,客戶在解開一層層包裝的時候,發(fā)現(xiàn)產(chǎn)品的比例和包裝嚴(yán)重不相符,會有很大的反感心理。這在我們生活相信不少人都遇見過這種情況,而遇到這種食品包裝時,消費(fèi)者極少會想到多層包裝是為了更好地保護(hù)食品,他們會認(rèn)為企業(yè)偷工減料。
Excessive packaging of food not only violates relevant national laws and regulations, but also causes customer dissatisfaction. Just like many food production companies nowadays, in order to highlight the value of their products, they often use multi-layer packaging, and the packaging is also made very luxurious. Little did they know, when the customer unpacks the layers of packaging, they may find that the proportion of the product does not match the packaging, which can cause a great deal of resentment. Many people have encountered this situation in our daily lives, and when it comes to food packaging, consumers rarely think that multi-layer packaging is to better protect the food. They may think that the company is cutting corners.
食品包裝盒包裝要點(diǎn)二、一定要有特色
Key points of food packaging box packaging 2: It must have its own characteristics
不同的食品應(yīng)具備不同的特色,特別是對于土特產(chǎn)這種具有很強(qiáng)地方特色的食品而言,其包裝盒一定高度彰顯當(dāng)?shù)氐奶厣?。然而很多地方的土特產(chǎn)包裝盒都過于簡陋,有的甚至只印刷幾個卡通的牛羊雞等形象在土特產(chǎn)的包裝盒上,并沒有很好地體現(xiàn)出土特產(chǎn)該有的特色。土特產(chǎn)不僅僅是一種食品,更應(yīng)是一種具備文化價值的產(chǎn)品,卓顯誠包裝在設(shè)計(jì)土特產(chǎn)包裝盒時便會從其地域文化出發(fā),把土特產(chǎn)當(dāng)做一種地域文化對待,將其該有的文化價值完美地體現(xiàn)出來。
Different foods should have different characteristics, especially for local specialties that have strong local features, their packaging boxes must highly highlight the local characteristics. However, in many places, the packaging boxes of local specialties are too simple, and some even only print a few cartoon images of cows, sheep, chickens, etc. on the packaging boxes of local specialties, which does not well reflect the characteristics of unearthed specialties. Local specialties are not just a type of food, but should also be products with cultural value. When designing packaging boxes for local specialties, Zhuo Xiancheng takes into account their regional culture and treats them as a form of regional culture, perfectly reflecting their cultural value.
食品包裝盒包裝要點(diǎn)三、包裝材料健康環(huán)保
Food packaging box packaging points three, packaging materials are healthy and environmentally friendly
環(huán)境問題是我們經(jīng)常談到的問題,對于食品包裝來說,這個更是應(yīng)該放在第一位討論的問題。包裝材料有很多,而因紙質(zhì)包裝材料具有環(huán)??裳h(huán)、防潮、成本低等優(yōu)點(diǎn),被稱為“綠色材料”,是食品包裝中最為常見的包裝材料,也是我們首選的食品包裝盒材質(zhì)。
Environmental issues are often discussed, and for food packaging, this should be the top priority for discussion. There are many packaging materials, and paper packaging materials are known as "green materials" due to their environmental friendliness, recyclability, moisture resistance, and low cost. They are the most common packaging material in food packaging and our preferred food packaging box material.
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