食品包裝盒，如果是直接接觸食品那么要求就比較高了，主要是要考慮到食品的質(zhì)量和食用人的安全，以及國家相關規(guī)定。如果不是直接接觸食品那就是產(chǎn)品的外包裝，相對而言要求更偏向于銷售和用戶體驗。好的食品包裝是于市場營銷的后一道關卡。一般來說，合格的食品包裝盒必須注意下面幾點要求：

Food packaging boxes have higher requirements if they come into direct contact with food, mainly considering the quality of food and the safety of consumers, as well as relevant national regulations. If it is not in direct contact with food, it is the outer packaging of the product, which is relatively more inclined towards sales and user experience. Good food packaging is the next level in marketing. Generally speaking, qualified food packaging boxes must pay attention to the following requirements:

1.產(chǎn)品特性。

1. Product characteristics.

針對經(jīng)銷商的包裝也需展示產(chǎn)品特性，主要目的在于提醒運輸商和經(jīng)銷商操作過程中應該注意的事項，避免物品損壞。但提示內(nèi)容和消費者有別，無需太過于細致，重點在于顯示產(chǎn)品如何搬運和陳列。

The packaging for distributors also needs to display product characteristics, with the main purpose of reminding transporters and distributors of precautions to avoid damage to the items during operation. But the prompt content is different from that of consumers, and there is no need to be too detailed. The key is to show how the product is handled and displayed.

2.售后服務方式。

2. After sales service methods.

針對消費者側(cè)重產(chǎn)品本身的售后服務，包括服務時間段、聯(lián)系方式以及注意事項。主要目的在于解決消費者使用過程中的問題。針對經(jīng)銷商的側(cè)重運輸過程各個環(huán)節(jié)的問題，包括包裝、運輸以及商家服務等等的處理方式。

Focus on after-sales service for consumers, including service time period, contact information and precautions. The main purpose is to solve problems encountered by consumers during the use process. Dealers' focus on various aspects of the transportation process, including packaging, transportation, and merchant services.

3.設計理念與產(chǎn)品特性必須吻合。

3. The design concept must match the product characteristics.

主要特指產(chǎn)品本身包裝，也就是直接面對消費者的包裝。包裝印刷設計理念一定要從產(chǎn)品本身的定位出發(fā)，準確的把產(chǎn)品本身的功能、目標消費者以及公司經(jīng)營理念表述出來，一方面幫助消費者準確判斷是否符合個人需求，另一方面，也是營銷工作的后一里路，發(fā)揮臨門一腳的關鍵作用。

Mainly referring to the packaging of the product itself, which is the packaging that directly faces consumers. The design concept of packaging and printing must start from the positioning of the product itself, accurately expressing the product's functions, target consumers, and company business philosophy. On the one hand, it helps consumers accurately judge whether it meets their personal needs, and on the other hand, it is also the last mile of marketing work, playing a crucial role as a doorstep.

食品包裝盒的要求其實和其他行業(yè)包裝盒都有一些共性，比如美觀大氣的包裝設計效果，方便使用的結(jié)構設計，豐富以及擁有很強帶入敢的色彩搭配等等，簡單明了的品牌視覺傳達，這些都是一個合格的包裝盒的重要體現(xiàn)，所以我們可以不斷摸索去讓我們的視頻包裝盒越來越人性化，更讓用戶去接受。更多相關事項就來我們網(wǎng)站http://www.kumima.cn咨詢！

The requirements for food packaging boxes actually have some commonalities with packaging boxes in other industries, such as beautiful and atmospheric packaging design effects, convenient structural design, rich and bold color combinations, and simple and clear brand visual communication. These are important manifestations of a qualified packaging box, so we can constantly explore to make our video packaging boxes more humanized and acceptable to users. For more related matters, come to our website http://www.kumima.cn consulting service