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食品包裝盒一般有什么包裝要點
來源:www.kumima.cn 發(fā)布時間:2023-02-08 瀏覽次數:122
我們一日三餐都要接觸食品,平時還偶爾吃點零食。我們每天接觸到的食品種類,少都有兩三種,多的可以有十種以上。這樣,食品包裝盒就顯得尤為重要。
We have to touch food three times a day, and occasionally eat snacks. There are at least two or three kinds of food we are exposed to every day, and more than ten kinds of food. In this way, the food packaging box is particularly important.
在仔細研究食品包裝盒之前,我們不妨先看一下現在常見的食品種類?,F在常見的食品種類有零食,保健品,名貴食材,土特產和日常的一些常見食材。而用到禮盒包裝的,一般都是比較名貴或者有特色的產品,比如說保健品,名貴食材和土特產。當然,一些零食禮包或者進口零食有時候也會用禮包包裝。
Before carefully studying the food packaging box, we might as well take a look at the common food types now. Now the common food types include snacks, health products, rare ingredients, local specialties and some common daily ingredients. The gift box packaging is generally used for more expensive or distinctive products, such as health care products, rare food ingredients and local specialties. Of course, some snack gift packs or imported snacks are sometimes packed with gift packs.
食品包裝禮盒其實有很多講究。一些公司不知道其中的奧妙,往往會在包裝上面犯錯誤,從而流失一些客戶。食品禮盒的第一個要點,就是不要過度包裝。過度包裝不僅國家相關法律法規(guī)不允許,還會引起客戶的反感。比如說,有些公司為了凸顯產品的貴重,往往會使用多層包裝,包裝也會弄得很奢華。殊不知,客戶在解開一層層包裝的時候,發(fā)現產品的比例和包裝嚴重不相符,會有很大的反感心理,認為企業(yè)偷工減料。
In fact, food packaging gift box has a lot of attention. Some companies do not know the secret, and often make mistakes in packaging, thus losing some customers. The first point of food gift box is not to over-package. Over-packaging is not only prohibited by relevant national laws and regulations, but also causes customer disgust. For example, in order to highlight the value of products, some companies often use multi-layer packaging, and the packaging will also be very luxurious. However, when customers unpack the layers of packaging, they find that the proportion of products and packaging are seriously inconsistent, and they will have a lot of disgust and think that enterprises cut corners.
食品包裝禮盒的第二個要點,就是要有特色。這個要求一般體現在土特產上。很多土特產的包裝都十分簡陋,有時候甚至會以幾個卡通的牛羊雞形象印刷在上面就草草了事。其實土特產是一種十分有文化價值的產品。我們在設計包裝的時候應該在地域文化上面下手,以回歸自然為主,盡量體現出產品的深度。
The second key point of food packaging gift box is to have characteristics. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple, and sometimes they will be printed on it with several cartoon images of cattle, sheep and chicken. In fact, local specialty is a product of great cultural value. When designing packaging, we should start from the regional culture, focus on returning to nature, and try to reflect the depth of the product.
在現在主要消費群體都是年輕人的情況下,我們在包裝上面更加要盡力而為。除了傳統(tǒng)的包裝方式,我們還可以嘗試一下新的設計方案。特別是零食,食品禮盒這些年輕向的產品。您對包裝盒有需求就來我們網站http://www.kumima.cn進行咨詢吧!
Now that the main consumer groups are young people, we should do our best in packaging. In addition to traditional packaging methods, we can also try new design schemes. In particular, snacks and food gift boxes are young products. Come to our website if you have any demand for packing box http://www.kumima.cn Consult!
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