我們一日三餐都要接觸食品，平時(shí)還偶爾吃點(diǎn)零食。我們每天接觸到的食品種類(lèi)，少都有兩三種，多的可以有十種以上。這樣，食品包裝盒就顯得尤為重要。

We have to touch food three times a day, and occasionally eat snacks. There are at least two or three kinds of food we are exposed to every day, and more than ten kinds of food. In this way, the food packaging box is particularly important.

在仔細(xì)研究食品包裝盒之前，我們不妨先看一下現(xiàn)在常見(jiàn)的食品種類(lèi)。現(xiàn)在常見(jiàn)的食品種類(lèi)有零食，保健品，名貴食材，土特產(chǎn)和日常的一些常見(jiàn)食材。而用到禮盒包裝的，一般都是比較名貴或者有特色的產(chǎn)品，比如說(shuō)保健品，名貴食材和土特產(chǎn)。當(dāng)然，一些零食禮包或者進(jìn)口零食有時(shí)候也會(huì)用禮包包裝。

Before carefully studying the food packaging box, we might as well take a look at the common food types now. Now the common food types include snacks, health products, rare ingredients, local specialties and some common daily ingredients. The gift box packaging is generally used for more expensive or distinctive products, such as health care products, rare food ingredients and local specialties. Of course, some snack gift packs or imported snacks are sometimes packed with gift packs.

食品包裝禮盒其實(shí)有很多講究。一些公司不知道其中的奧妙，往往會(huì)在包裝上面犯錯(cuò)誤，從而流失一些客戶。食品禮盒的第一個(gè)要點(diǎn)，就是不要過(guò)度包裝。過(guò)度包裝不僅國(guó)家相關(guān)法律法規(guī)不允許，還會(huì)引起客戶的反感。比如說(shuō)，有些公司為了凸顯產(chǎn)品的貴重，往往會(huì)使用多層包裝，包裝也會(huì)弄得很奢華。殊不知，客戶在解開(kāi)一層層包裝的時(shí)候，發(fā)現(xiàn)產(chǎn)品的比例和包裝嚴(yán)重不相符，會(huì)有很大的反感心理，認(rèn)為企業(yè)偷工減料。

In fact, food packaging gift box has a lot of attention. Some companies do not know the secret, and often make mistakes in packaging, thus losing some customers. The first point of food gift box is not to over-package. Over-packaging is not only prohibited by relevant national laws and regulations, but also causes customer disgust. For example, in order to highlight the value of products, some companies often use multi-layer packaging, and the packaging will also be very luxurious. However, when customers unpack the layers of packaging, they find that the proportion of products and packaging are seriously inconsistent, and they will have a lot of disgust and think that enterprises cut corners.

食品包裝禮盒的第二個(gè)要點(diǎn)，就是要有特色。這個(gè)要求一般體現(xiàn)在土特產(chǎn)上。很多土特產(chǎn)的包裝都十分簡(jiǎn)陋，有時(shí)候甚至?xí)詭讉€(gè)卡通的牛羊雞形象印刷在上面就草草了事。其實(shí)土特產(chǎn)是一種十分有文化價(jià)值的產(chǎn)品。我們?cè)谠O(shè)計(jì)包裝的時(shí)候應(yīng)該在地域文化上面下手，以回歸自然為主，盡量體現(xiàn)出產(chǎn)品的深度。

The second key point of food packaging gift box is to have characteristics. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple, and sometimes they will be printed on it with several cartoon images of cattle, sheep and chicken. In fact, local specialty is a product of great cultural value. When designing packaging, we should start from the regional culture, focus on returning to nature, and try to reflect the depth of the product.

在現(xiàn)在主要消費(fèi)群體都是年輕人的情況下，我們?cè)诎b上面更加要盡力而為。除了傳統(tǒng)的包裝方式，我們還可以嘗試一下新的設(shè)計(jì)方案。特別是零食，食品禮盒這些年輕向的產(chǎn)品。您對(duì)包裝盒有需求就來(lái)我們網(wǎng)站http://kumima.cn進(jìn)行咨詢吧！

Now that the main consumer groups are young people, we should do our best in packaging. In addition to traditional packaging methods, we can also try new design schemes. In particular, snacks and food gift boxes are young products. Come to our website if you have any demand for packing box http://kumima.cn Consult!