由于食物的烹制方式種類(lèi)很多，所以不同烹飪方式的食物需要有針對(duì)性的進(jìn)行打包，這樣才能夠確保食物的口感、美觀等等，那么作為個(gè)體商家的我們，在選擇外賣(mài)包裝袋的參考問(wèn)題與標(biāo)準(zhǔn)呢？

As there are many kinds of food cooking methods, the food of different cooking methods need to be packaged in a targeted way to ensure the taste, beauty, etc. of the food. What are the reference questions and standards for us as individual businesses in choosing takeout packaging bags?

選擇外賣(mài)包裝袋的參考問(wèn)題

Reference problems in selecting takeout packaging bags

1、價(jià)格成本：包裝成本一定事先要有嚴(yán)格預(yù)算，控制在平均客單價(jià)5%以內(nèi)。高于這個(gè)范圍就會(huì)增加外賣(mài)的成本負(fù)擔(dān)，商家應(yīng)慎重選擇。

1. Price cost: The packaging cost must be strictly budgeted in advance and controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of takeout, and businesses should be cautious in choosing.

2、是否易變形：哪些容易被擠壓變形影響口感的品類(lèi)需要注意，比如：蛋糕甜品類(lèi)。

2. Whether it is easy to deform: it is necessary to pay attention to the categories that are easy to be squeezed and deformed and affect the taste, such as cake desserts.

3、是否耐高溫：不能用PET的包裝來(lái)放高溫的湯品，熱炒的菜品，容易融化和有異味。

3. High temperature resistance: high temperature soups and stir fried dishes can not be put in PET packages, which are easy to melt and have peculiar smell.

4、密封性好不好：像很多環(huán)保材料本身質(zhì)感很好、材料天然，就是手感較軟，密封性不夠高，裝放帶汁水的菜品容易撒漏，這也是商家要考量的地方。

4. Good sealing performance: For example, many environment-friendly materials have good texture and natural materials, but they are soft and not sealed enough, and the dishes with juice are easy to leak, which is also something that businesses should consider.

選擇外賣(mài)包裝袋的標(biāo)準(zhǔn)

Criteria for selecting takeout bags

重要的是其功能性，這個(gè)標(biāo)準(zhǔn)高于其他一切考量。

What matters is its functionality, which is above all other considerations.

功能性包括：不易破損、不變形、不撒漏、不串味兒、保溫、方便、口感佳。畢竟用戶點(diǎn)外賣(mài)基本核心的需求是食物，包裝如果不能包裝菜品質(zhì)量，一切免談。

Functionality includes: not easy to be damaged, not deformed, not leaking, not stringing taste, heat preservation, convenience, and good taste. After all, the basic core demand of the user for takeout is food. If the packaging can not package the quality of the dishes, nothing will happen.

先滿足“標(biāo)準(zhǔn)一”后，兼顧在成本預(yù)算內(nèi)增強(qiáng)用戶體驗(yàn)感。包裝的成本一定要跟客單價(jià)匹配。

First meet the "standard one", and then give consideration to enhancing the user experience within the cost budget. The cost of packaging must match the customer's unit price.

如果商家走致性價(jià)比的路線，客單價(jià)25元以內(nèi)可以點(diǎn)兩個(gè)菜一個(gè)主食的快餐店。包裝應(yīng)走簡(jiǎn)潔、實(shí)用路線，切忌畫(huà)蛇添足配套過(guò)多的紙盒、腰封等裝飾大于功用的東西。

If the merchants follow the cost-effective route, they can order two dishes and one staple food at a price of less than 25 yuan. The packaging should be simple and practical, and it is strictly forbidden to add superfluous paper boxes, waist seals and other things that are more decorative than functional.

一方面是成本占比過(guò)高，顧客來(lái)消費(fèi)的大原因不是包裝而是沖著定價(jià)便宜來(lái)的，降低了店鋪的毛利，另一方面是因?yàn)榈涂蛦蝺r(jià)店鋪屬于高頻消費(fèi)品類(lèi)，過(guò)于繁復(fù)的包裝制造了過(guò)多的垃圾，造成消費(fèi)者的心理負(fù)擔(dān)。

On the one hand, the proportion of cost is too high. The main reason why customers come to consume is not packaging but cheap pricing, which reduces the gross profit of the store. On the other hand, the low customer price stores belong to high-frequency consumer goods. The overly complex packaging creates too much waste, causing consumers' psychological burden.

選擇外賣(mài)包裝袋的參考問(wèn)題與標(biāo)準(zhǔn)就講解到這里了，您對(duì)此有什么想咨詢的，就來(lái)我們網(wǎng)站http://kumima.cn看看吧！

This is the end of the reference questions and standards for choosing takeout bags. If you have any questions about this, please come to our website http://kumima.cn Look!