在外賣盒上增加圖案、圖形和色彩等文化元素，在視覺上給予消費(fèi)者直觀的沖擊，進(jìn)而增強(qiáng)消費(fèi)者對品牌的認(rèn)同感，能夠讓顧客自發(fā)好評！相反，低成本、價(jià)位不匹配的包裝會(huì)使消費(fèi)者覺得不值這個(gè)價(jià)，降低消費(fèi)體驗(yàn)感，終損失消費(fèi)用戶。一次性外賣打包盒的標(biāo)準(zhǔn)有：

Cultural elements such as patterns, graphics and colors are added to the take out box to visually give consumers an intuitive impact, thereby enhancing consumers' recognition of the brand and enabling customers to spontaneously praise it! On the contrary, low-cost and price mismatched packaging will make consumers feel unworthy of this price, reduce the sense of consumption experience, and eventually lose consumer users. The standards of disposable takeout boxes are:

一：材質(zhì)安全，無異味，易于攪拌沙拉，實(shí)用性強(qiáng)

1： Safe material, no odor, easy to stir salad, strong practicability

外賣包裝是用來盛裝食物的，那就要盡大的可能保證食物的口味和堂食體驗(yàn)一樣，商家選擇的包裝是否安全、實(shí)用等，這些都是顧客在點(diǎn)外賣的時(shí)候所考慮的問題。只有從顧客角度考慮，保證餐品的質(zhì)量，提升就餐體驗(yàn)，才能讓用戶滿意、放心、才能增加回頭客，提升復(fù)購率。

Take out packaging is used to contain food, so we should try our best to ensure that the taste of food is the same as the experience of in-house food, and whether the packaging selected by the business is safe and practical. These are the issues that customers consider when ordering take out. Only from the perspective of customers, to ensure the quality of food and improve the dining experience, can users be satisfied and assured, increase repeat customers, and improve the re purchase rate.

常見的兩種材質(zhì)有:牛皮紙和磨砂塑料，規(guī)格一般是：500毫升或者1000毫升。（黃白綠一次性的一次性打包盒就是：牛皮紙材質(zhì)，500毫升和1000毫升搭配的雙碗系列）

The two common materials are kraft paper and frosted plastic. The specification is generally 500ml or 1000ml. (yellow, white and green disposable disposable packaging box is: kraft paper, 500ml and 1000ml double bowl series)

二：成本與客單價(jià)相匹配

2： The cost is matched with the customer unit price

一般一次性店的包裝成本，基本上控制在平均客單價(jià)5%以內(nèi)，若高于這個(gè)范圍就會(huì)增加門店的成本負(fù)擔(dān)，商家的毛利潤會(huì)受到很大影響。所以，商家要在這個(gè)預(yù)算內(nèi)，盡可能提升顧客的就餐體驗(yàn)感。

Generally, the packaging cost of one-time stores is basically controlled within 5% of the average customer unit price. If it is higher than this range, the cost burden of stores will be increased, and the gross profit of merchants will be greatly affected. Therefore, businesses should try their best to improve customers' sense of dining experience within this budget.

三：包裝盒美觀有質(zhì)感，消費(fèi)者體驗(yàn)感好

3： The packaging box is beautiful and has texture, and consumers have a good sense of experience

外賣包裝的顏值，合理的色彩搭配、時(shí)尚的包裝風(fēng)格、吸引人的外賣包裝造型、個(gè)性化的文案等，這些因素對提升消費(fèi)者體驗(yàn)有著大的作用。

The appearance value of take out packaging, reasonable color matching, fashionable packaging style, attractive take out packaging shape, personalized copywriting, etc. these factors play a great role in improving consumer experience.

當(dāng)然，說了這么多，外賣核心的肯定還是菜品本身，所以只要店鋪菜品本身的口味不錯(cuò)，然后再相對提高一點(diǎn)包裝的設(shè)計(jì)感和細(xì)節(jié)之后，你就會(huì)明顯發(fā)現(xiàn)好評里會(huì)時(shí)不時(shí)有關(guān)于包裝的一些正面評價(jià)，并且隨著時(shí)間的推移，這些評價(jià)會(huì)逐漸提高店鋪的下單轉(zhuǎn)化率和評分。

Of course, having said so much, the core of takeout is definitely the dishes themselves. So as long as the taste of the dishes in the store is good, and then the design sense and details of the packaging are relatively improved, you will obviously find that there are some positive comments on the packaging from time to time in the praise, and with the passage of time, these comments will gradually improve the order conversion rate and score of the store.

相反，如果你的店鋪收到的差評有一半是因?yàn)榘b不當(dāng)而導(dǎo)致的話，老板就要認(rèn)真考慮更換包裝了，有時(shí)就是這些細(xì)節(jié)決定了你外賣店鋪的成敗。您有采購或者定制打包盒的需求，就來我們網(wǎng)站http://www.kumima.cn咨詢看看吧。

On the contrary, if half of the bad reviews received by your store are caused by improper packaging, the boss should seriously consider changing the packaging. Sometimes these details determine the success or failure of your take out shop. If you need to purchase or customize packing boxes, please come to our website http://www.kumima.cn Let's consult.